Studio Poulsen

Our goal for their branding was to tell a story of quiet elegance, timeless simplicity, handcrafted artistry and an appreciation of pieces worn by time. We started with a timeless serif foundation, spaced out just enough that it feels representative of their work, yet still timeworn and versatile. The branding suite is pared back, with unique layouts and stacked marks that feel timeless and subtly heirloom. The accent marks pair the primary serif font with a soft, simple sans serif for a layered, textural and complementary impact.